The New REVOLUTION Beanie is here. 100% Hand Knitted specially for SKATEBOARDING with an ancient knitting technique inherited to us by the millenary INCA emperors. The REVO is now available at the store so go get yours ASAFP, just click on the image to go there :), THE REVOLUTION IS AT HAND !!!
Author Archives: choncordia
APR 05: Made For Skate.
A great publication made by FauxAmi Exhibitions from the SKATEBOARD MUSEUM STUTTGART in Germany. Made for Skate (the illustrated history of skateboard footwear) is the first well documented publication that depicts how Skateboard shoes emerged and went from only Skateboarders wearing them to an $800 Million a year business.
With tons of info about all the precious classics from all times and special historical facts and photos that make this book worth more than its price and a “must have” for every Skateboarder, 400 pages of knowledge for everyone, get your own and be ready to flip pages of pure nostalgia from beginning to end. Here are some shots we took from the book, enjoy and go get yours !!.
FEB 16: New Track Jackets.
The New Track Jackets are now available at the STORE. The “ULTRA” is available in purple, Kelly Green and Red and new colors will be available on the weekend. We been pretty busy finishing the last touches on the new Catalog and also the new Jackets and Sweatshirts which will be available soon; thanks so much for your support and please check back again for new updates this week.
Just click on the images to go to the store for more info and pictures.
JAN 30:ASR.
By Gunther Estrada.
The weekend of the 22nd thru the 24th we attended yet another ASR tradeshow, like kids in a candy store we rush in, to only see that the economy has affected all sectors and industries in the whole country. As a result several brands didn’t attend the Trade Show this year. It didn’t look crazy empty but it wasn’t like other years.
This year brought for the first time a “mini” Mega Ramp. This is a miniature replica of the real mega ramp. But please do not let the word “mini” confuse you, this construction was huge and just to give you a hint Bob Burnquist and Andy Mac were there trying tricks onto a rail that was set up on top of the kicker ramp.
I Had the opportunity to meet one of the legends of Skateboarding, Dennis Martinez whom along with Christian Hosoi, Jay Adams and Bruce Logan were presenting the release of their life documentary called D.O.P.E “Death Or Prison Eventually” that talks about how their lives change from having fame and fortune to becoming addicted to drugs and loosing it all and finally being in jail to pay for their dues to society. A very powerful documentary and definitely a must have DVD for a real skateboarder.
The brands from Europe didn’t attend this year due to Europe having another trade show happening at the same dates as the ASR. Brands and retailers focused on the sales and tried to have a normal trade weekend leaving the negative economy and rumors aside. I think the ASR this past weekend was a success for everyone that attended but we’ll wait to see what September has to bring us and hope for the best to everyone in the future.
JAN 30: Tomorrow !!!!
The New CFL Track Jackets will be added to the STORE tomorrow :), made of 95% polyester and 5% Lycra one sided Fleece these jackets will come in 4 sizes and 3 colors with contrasting piping and side seam pockets; as always production is limited and they are 100% made by skateboarders in downtown Los Angeles, so make sure to check back tomorrow for the full update!!, also the new line of “SNIPER” Fur jackets and new stripe Hoodies will be available next week so make sure to check back for all the new stuff !!
DEC 19: New Tshirts are HERE !!!!
Finally !!! Here you have the new line of Tshirts , all of them are READY TO SHIP, so if you if you want to get one for Christmas make sure to order one by the 22nd with EXPRESS MAIL (USA Only). New Jackets and HOODIES are on the WAY so make sure to always check back :) , click on any tshirt for a larger image or go to the STORE to see more pics and get one ASAFP cause they are all limited editions and they might not be here tomorrow :).