By Hali Estrada.
When I was a little kid in the early 80’s whenever we saw a “Made in the USA” label it meant quality, durability and overall good products American manufacturing was the best but somewhere along the way China took over all industries including Skateboarding saturating the market with cheap imported products and little companies couldn’t compete anymore, either they jump on the Chinese “Train” or they went bankrupt. We get emails from China offering us custom Boards at $3, no minimums (its unbelievable), it would be a “no brainer” for any business man, but even though we are a business that needs to make a profit to stay afloat, we are Skateboarders in the first place and we know we cant sacrifice quality for more profit which means less safety for our customers and also for us cause we actually Skate our boards, we know the risks a cheap Board will imply cause we been skateboarding since 1985. We are not a huge corporation looking to exploit the Skate Industry; We’ve been here since before Skateboarding was so popular and we will still be here after corporations finish exploiting our industry. As the Choncordia Skateboards owner I always write long replies to Chinese manufacturers offering us $3 Boards… They say is a no brainer deal, I said not having a brain would be actually accepting their offer jumping on that Train, I kindly reply in a long letter: “Thanks but no thanks”, I personally believe that integrity is more powerful than greed and this is what inspired me to design this new series. This is JESUS OLCESE Pro model from the new “Train Wreck” series and is Available in sizes 7.5, 7.75, 7.8, 8.0, 8.25 and 8.5, 100% designed and made in the USA 🇺🇸 by Skateboarders right here in the heart of California, the way it should be done. Thanks for supporting us 👊
