APR 05: Made For Skate.

A great publication made by FauxAmi Exhibitions from the SKATEBOARD MUSEUM STUTTGART in Germany. Made for Skate (the illustrated history of skateboard footwear) is  the first well documented  publication that depicts how Skateboard shoes emerged and  went from only Skateboarders wearing them  to an $800 Million a year business. 

The Airwalks 540, cutted down to meet the demands of the Technical Skateboarding of that time.

 With tons of info about all the precious classics from all times and special historical facts and photos that make this book worth more than its price and a “must have” for every Skateboarder, 400 pages of knowledge for everyone, get your own and be ready to flip pages of pure nostalgia from beginning to end. Here are some shots we took from the book, enjoy and go get yours !!.

Cover..

Cover..

The First Skateboarding PRO MODEL SHOE. Natas Kaupas by Etnies.

Yeah, thats how it was, believe it or not.

Shoe Goo was everywhere ...

Personally never seen this one back in the day but it looks that it worked.

YEAH !!

Secret pocket on Muskas RFLX by Circa.

More shots of the Natas by Etnies.

Vision or nothing at all ..

Amazing times.

FEB 16: New Track Jackets.

The New Track Jackets are now available at the STORE. The “ULTRA” is available in purple, Kelly Green and Red and new colors will be available on the weekend. We been pretty busy finishing the last touches on the new Catalog and also the new Jackets and Sweatshirts which will be available soon; thanks so much for your support and please check back again for new updates this week.

Just click on the images to go to the store for more info and pictures.

The ULTRA  is Available finally at the store :)

The ULTRA Track Jackets are Available now at the store :).

JAN 30:ASR.

By Gunther Estrada.
The weekend of the 22nd thru the 24th we attended yet another ASR tradeshow, like kids in a candy store we rush in, to only see that the economy has affected all sectors and industries in the whole country. As a result several brands didn’t attend the Trade Show this year. It didn’t look crazy empty but it wasn’t like other years.

Sevag, Brett and Gunther.

Sevag, Brett and Gunther.

Setup and not so many people as you can see...

Setup and not so many people as you can see...

This year brought for the first time a “mini” Mega Ramp. This is a miniature replica of the real mega ramp. But please do not let the word “mini” confuse you, this construction was huge  and just to give you a hint Bob Burnquist and Andy Mac were there trying tricks onto a rail that was set up on top of the kicker ramp. 

Good stuff usually comes in bottles.

Good stuff usually comes in bottles.

I Had the opportunity to meet one of the legends of Skateboarding,  Dennis Martinez whom along with Christian Hosoi, Jay Adams and Bruce Logan were presenting the release of their life documentary called D.O.P.E  “Death Or Prison Eventually” that talks about how their lives change from having fame and fortune to becoming addicted to drugs and loosing it all and finally being in jail to pay for their dues to society. A very powerful documentary and definitely a must have DVD for a real skateboarder.

Gunther Estrada and Dennis Martinez.

Gunther Estrada and Dennis Martinez.

The brands from Europe didn’t attend this year due to Europe having another trade show happening at the same dates as the ASR. Brands and retailers focused on the sales and  tried to have a normal trade weekend leaving the negative economy and rumors aside. I think the ASR this past weekend was a success for everyone that attended but we’ll wait to see what September has to bring us and hope for the best to everyone in the future.  

Oh yes... Devon is EVERYWHERE !!

Oh yes... Devon is EVERYWHERE !!

JAN 30: Tomorrow !!!!

The New CFL Track Jackets will be added to the STORE tomorrow :), made of 95% polyester and 5% Lycra one sided Fleece these jackets will come in 4 sizes and 3 colors with contrasting piping and side seam  pockets; as always production is limited  and they are 100% made by skateboarders in downtown Los Angeles, so make sure to check back tomorrow  for the full update!!, also the new line of “SNIPER” Fur jackets and new stripe Hoodies will be available next week so make sure to check back for all the new stuff !!

 

2009 CFL Tracking Jackets

2009 CFL Track Jackets

DEC 19: New Tshirts are HERE !!!!

Finally !!!  Here you have the new line of Tshirts , all of them are READY TO SHIP, so if you if you want to get one for Christmas make sure to order one  by the 22nd with EXPRESS MAIL (USA Only). New Jackets and HOODIES are on the WAY so make sure to always check back :) , click on any tshirt for a larger image or go to the STORE to see more pics and get one ASAFP cause they are all limited editions and they might not be here tomorrow :).

DEC 17: Made in Highland.

I met the Villarreal Brothers at the Garvanza Skatepark in Highland Park last year; they are both super nice and humble, down to earth  guys;  which I think are the best qualities in a young Skateboarder  specially when you have natural skills.  Having fun is the most important part and  they both do it with style, ( And here’s some footy to prove it ) Let me introduce you to Ivan and Rigo Villarreal. The FUTURE is HERE. CFL. 

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