FEB 06: Jesus and Los Angeles.

By Hali Estrada.

I met Jesus a long time ago at a place called Multired, he was a little Kid at that time but his style and skills were already there. Jesus was part of a Crew called NI (New Incident), he was one of the founders of the Crew. I met him at a time when lots of my friends already quit Skateboarding and only few of us were still there, it was 1993 and we didn’t know it was the beginning of the best time of Skateboarding, not only in Peru but all around the world (even tho Skateboarding wasn’t as Popular as today). After Plan B’s  “Questionable”  Video, Skateboarding took a natural turn, progression was a natural thing…..

What comes after mastering a trick ?? You look for the next challenge, you look for a different approach, I think thats why Switch Stance came to be a big thing in the 90’s, It came natural to all of us, it was the obvious next step and Jesus was a Master of Switch tricks. Jesus became in my opinion one of the best Peruvian Skateboarders of the 90’s, I’ve seen so much stuff going down every time I skated with him that it blows my mind how he could pulled all that stuff  that to me seen Impossible, and on top of that he was the most humble guy I ever met, he never said he was the best, everybody knew that.

Sometimes people approach me asking me what is my criteria to turn somebody PRO, every company has their own reasons, sometimes depends on how popular is the rider and how much coverage he or she is getting or sometimes you just have to know the right people, there are no rules for turning somebody PRO. In my view a PRO Skateboarder is not only somebody with skills, a PRO Skateboarder is a person with vision, an innovator that is doing what he loves and a person that NO MATTER WHAT never quits Skateboarding, even after a bad injury or a problem or a hiatus he is always back on his feet ready to do it again, a PRO Skateboarder is somebody  with style and grace, somebody who takes risks and somebody who is down to earth, most importantly a PRO Skateboarder is somebody who understands that the essence of Skateboarding is having FUN; and that boys and girls is why Jesus has his name written on a Board.

Its easy to say and maybe is becoming a Cliche, but having Fun is very important, as soon as you take Skateboarding seriously it looses its meaning.

Jesus Olcese has been Skating before most of you were even born, he is one of the most talented Skateboarders I ever met and he will be having fun with his Signature little wooden toy for many more years.

Choncordia For Life.

FEB 02: Sebastian Arrieta

By Hali Estrada.

Sebastian Arrieta is not only a great Skateboarder but he is also an amazing Industrial Designer, he is moving today to San Francisco to do some designing stuff for 3 months, we are gonna miss him and we wish him the best :).  This also means that we are gonna go to San Francisco to visit him often cause we need to get footage for the new video and this is just great, we love San Francisco and our first trip to visit him will be on the 22nd ,  we can’t wait ;). CFL !!!!!!

JAN 28th: New Denim Coming Soon !!!

By Hali Estrada.

This week have been very good for us here at Choncordia, we are almost ready to send our first batch of Boards and Clothing to Lima and we been working on the new Denim line of 2013. Im making some samples of Pants and Jackets for Guys and Girls using Premium Denim I find right here in Los Angeles. The New Denim line will be ready by the end of February and the first samples will be ready next week so I will post pictures as soon as they are ready ;). We are also Changing the whole look of the website and creating a brand new store, we are almost ready to launch both so get ready and make sure to check back for the update.

Jan 06: Follow Us on Instagram !!!

By Hali Estrada.

We have a new Instagram profile, come follow us at www.instagram.com/choncordia_skateboards , I like the simple way of Instagram so you will probably be seeing more updates there than in Facebook ;). This week was a great one and I’ve been working a lot on new stuff, It will probably take some more time to be ready cause Im doing multiple projects at once so bear with me :), Hope everybody is having a good 2013 so far ;).

Follow Us on Instagram :)

Jan 01: Happy 2013 !!!

By Hali Estrada.

Theres not a better way to start a new year other than by doing what you love. Im lucky to say that Im blessed to be one of those lucky persons, I love what I do and I’ve been doing it for a long time, I can’t imagine living my life working in a regular job or waiting for friday to spend my weekends playing soccer or drinking. Im a true believer that anybody can make a living doing what they love and I know a lot of people that is doing it right now. This 2013 will be a great year for Choncordia, I have a lot of plans and lots of ideas for new clothing and new boards and also a Full Length Video by the end of the year. So Im here sitting in my Computer working on new Snap Backs on the first day of this brand new 2013, my Mom says that the way you received the new year determines how that year it would turn out, so I guess this year will be full of work and also full of the things I love to do, from having a Coffee to Skateboarding and also full of the positive people I have in my life :). Happy New Year !!!!! CFL !!!!

DEC 04: Longboarding is NOT Skateboarding.

By Hali Estrada.

The other day I was going to meet with our Am Rider Leon for a night session and on my way to meet him something  weird happened. I was crossing 9th Street and I ollied over a little hole on the ground and by the time I landed it I heard somebody  shouting at me: “Skate or Die Bro!!” as I turned around I discovered this guy wearing sandals, cargo shorts, a tank top, sun glasses (It was dark already) and carrying this huge LongBoard, then he proceeded to ride away trying to do what I think is a “Hang Ten Nose manual”…. follow him were this other two Hipster Guys riding this little colorful Plastic Toy Skateboards and hardly keeping balance on this little “grip less” things.

I’ve been seeing more and more of this “Longboarders and Extreme Tiny Plastic Cruisers” here in LA but this incident in particular was the inspiration for this Tshirt. I have nothing against Longboards but I think Longboarding is a completely separate thing from Skateboarding, I can never see myself wearing a tight full leather suit and a motorcycle helmet to go down a hill on my Skateboard, Longboarding is NOT Skateboarding and anybody with common sense will notice that, it would be like comparing Hokey and Figure Skating, they both Skate on ice but they are completely different things, of course Longboarding could be maybe fun and exiting ( If you go extremely fast ) or maybe a good way to go to the Beach but lets be clear that is definitely NOT SKATEBOARDING.

I’ve seen this not only in LA but also in my home town Lima, Peru. I’ve seen people confusing Longboarding with Skateboarding many times, specially among the upper class, I’ve seen many “Surferitos” and also “Surferitas” riding their $200 Longboards and calling it Skateboarding, even trying to Kickflip on those things ( Which is Possible but in my opinion it looks RIDICULOUS ).

I think you “Bro’s” should embrace your Longboards, go out with your leather suits and “Power Ranger” helmets and go nuts on a hill or just cruise by the beach with your dog, get together and create a “Longboard Association” and make events to get more people to Longboard, Im pretty sure a lot of people will join your “Sport”, but please, DONT CALL IT SKATEBOARDING. (And by the way Skateboarding is not a Sport).

So, this is the message we would like to share with you: “LONGBOARDING is NOT SKATEBOARDING”, and here at Choncordia we only make SKATEBOARDS, if you want a Longboard please go somewhere else.

T shirt is now available at the STORE, Sorry “Bro’s”.

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