Category Archives: Uncategorized

The whole line of Tshirts is now available at the STORE, 8 new designs to complete the line plus new color combos for the CFL, The TRUTH and the BIG STAR, just click on the image to go to the store for details.  New jackets for Girls and button ups are coming next weekend so come back for the update ;).

By Hali Estrada.

I don’t think there is a better feeling than setting up a new board, taking off the shrink wrap and touching the board for the first time, smelling the paint and carefully setting the griptape in place. This is a feeling only a Skateboarder can understand and I remember to this day the first time I did it, It was a Santa Cruz Eric Dressen, the one with the Puppy, only the board cost me $90 but it was all worth it, it was my first brand new board, I had others before but never a brand new one, I was extremely happy :). I was remembering that first time last night as I was taking off the shrink wrap of my new Chocolate Board (I got a Chico Brenes and Giancarlo got a Marc Johnson) I took it off and the first thing I did was smell the paint, then I proceed to put the Griptape on the board making sure the edges are perfect and there’s no bubbles, an artistry you master after doing it so many times.

It was already 11pm when I finished putting together all the parts and I left it by the door waiting for Sunday and As you can see in the pictures we went to Stoner Plaza and had a great time. Now my 1 day old board is again by the door waiting for tomorrow and Im sure it will be another great day, Skateboarding is FUN. CFL .

Zavalaga, Backside Tail Slide.... nobody saw it but Gunther got the photographic evidence.

Andres, Hali, Beauvais and Alvaro .

Chuyo, Andres, Alvaro and Sebas.

New Boards, blood and a Cockroach on GC's leg.

Alvaro vs Dirt...... Dirt won.

By Gunther Estrada

It was just yesterday when I found myself driving north to Los Angeles for the Emerica video premiere “Stay Gold” taking place at a really nice theater in Hollywood ” Ford Theater blah bla”  a very spacious and comfortable building perfect for a memorable night of friends, skate and hammers…..and free beer. Got there 2 hours before the show and right into the VIP room with my Homie Eddie G. to slay some cold ones for the thirst.

STAY GOLD on the big screen.

After god knows how many hipster beers (PBR) we were finally ready to go up to the third floor to watch the video that on my opinion had created as much hype as the Lakai Fully Flared video premier…hmmm… well, almost. Little did I know, my mind will not be prepared for the visual massacre about to happen for the next hour or so.
Started with Brandon Westgate, His style reminds me one of my old time favorites “Cards” not only for the speed apply to every trick but also for the consistency when doing “make it or die” kind of tricks definitely my third favorite part of the video. When the time for Leo Romero finally came I was not on my right frame of mind specially when the tricks “UP” the hand rail started; Seriously man? shit, the k-gring up the rail was fucking amazing. I was just trying to recover from the craziness of all this shit when Andrew Reynolds part started and what can I say, just a different type of skating, the proper way to pop and float every trick; He just demolished every single spot he skated and definitely deserved the last part of the video.
Im not going to say anymore cause you need to go get the video when it comes out September 1st on Itunes, it is worth it plus you’ll be supporting the people that makes amazing videos like this one happen, so go get it !!
Here are some pics of the premiere.

Theatre entrance 2 hours before the premiere.

Eddie and lots of PBR

A little Sun Valley reunion with our old friends Jens Peterson and Bethany Conner Bagley.

Mario Rubalcaba's band "Earthless" before the Premiere. Iphones take trippy pictures...

The Bright Tradeshow started today in Germany’s largest city, Berlin :) and our Sales rep Dino Vallas will be there with Choncordia AM Leon Horn. Dino will be taking wholesale orders so if you are interested in getting Choncordia products for your store please contact him at (0049) 17620695180 for the new Catalog and more information. We will be bringing you pictures and a complete review of the Tradeshow on Sunday. CFL !!

By Giancarlo Zavalaga

Everything started Thursday when I picked up my friend Danny aka “Legañita” from the Tampa airport.  I haven’t seen him in a while and we had a good time catching up talking about all of our friends in Lima. Then we Skated at the park by my house before going to eat at a Peruvian restaurant where the food is really good,  when we finished eating we headed to the Skatepark of Tampa for a night session. Friday was the team manager’s contest and I couldn’t make it because I was working but I was able to go to the after party at Czar Club in Ybor City, which was insane.  Saturday, I arrived at 4 o’clock and all the pros were already there; Colin McKay, Peter Smolik, Pat Duffy, Ronnie Creager, Eric Koston, P Rod, Scheckler, T Pud and many others. This year wasn’t as good as the previous year but was still worth watching.  After the contest ended, we went to the Reservoir Bar which is where everybody hangs out for now until the Skatepark of Tampa (SPOT) opens its own bar called “The Bricks”. The finals were on Sunday and this time I made it out early to watch the whole contest. I wanted to see Luan Oliveira doing his crazy tricks again, he turned pro this year and he definitely didn’t disappoint. He did all his tricks perfect especially the switch heel bigspin 540.  P Rod was doing a perfect nollie 180 backside front foot flips on the pyramid like it was nothing; he had really good runs and was this year’s winner. Second Place went to Nyjah Houston and Third Place went to Keegan Sauder,  the Best Trick Award was given to Matt Miller for a crazy ass backside noseblunt.

That was all for this year, hopefully next year will be even better. Next up is Maloof in NY and I can’t wait to be there.

Here are some pics from the contest. CFL!!!!!