JUL 28: Saturday Boxes.

Just finished packing some Boards on our new Boxes and some tshirts, today was a busy Saturday and all orders from this week will be on their way today; A couple going all the way to Spain and also Norway  ;), Thanks so much for all the support , more stuff coming soon!!!!

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JUL 23: New Wallets !!!

By Hali Estrada

Growing up my favorite Skater was Matt Hensley; He was the best  and one of the 3 best Styles in the history of Skateboarding ( At least to me );  His Video part in “Hokus Pokus” was mind blowing and The soundtrack   of the Video became literally the Soundtrack of our lives, specially his song: “A Whole Lot Less” By Sub-Society. Matt used to wear a Chain Wallet all the time and for us it kinda became an accessory you have to wear to have more style. I always wanted to make a Chain Wallet like that and finally after a couple months of trying shapes and designs I came up with a simple perfect size Chain Wallet ,  I called it The “MATT”  in homage to one of the Best Skateboarders of all time. The Wallet is made out of Faux Ostrich Leather, The material  is soft , very durable and it feels exactly like leather, it has a a 5″ Zipper and it measures 5″ by 3.5″; I opted for the Zipper because I don’t want anything to fall out of my Wallet while I’m out Skateboarding :).  They are available at the STORE  in 3 Colors, Brown, Orange and Avocado with 3 more limited colors coming this friday.

 

JUN 21: Skateboarding Day ?

By Hali Estrada.

Today is NOT Skateboarding Day, today is “GO” Skateboarding day.

A lot of people gets confused about this day that was created and founded by the IASC ( The Internationatal Association of Skateboard Companies). Skateboarding doesn’t really have a day just like FUN doesn’t have a Day cause that would be one more nonsense holiday.  I think it is a little funny though, that a lot of people everywhere think that this is the day Skateboarding was created or something like that. Today is just one more excuse to grab your board and do what you do all the time, go out and  Skate, we don’t need permits, or rules, or teams or a coach, or schedules or training or sponsors to Skate.  Thats why Skateboarding has always been super fun for me, you can do whatever you want, Skatebaording is 100%  freedom. I remember there was a time when I entered contests and I was more competitive about it but I never consider it something serious,  I never went out and “Train” for the next contest, I think thats something you do when you are a well payed “Athlete” like well known Basketball Players or Soccer Teams that will never go to the World Cup or  the guys at Street League or at the X-Games, I think thats when Skateboarding becomes your Job and you literally sell all your time to “Soda” Companies and Giant “Running Shoes” Corporations and thats good but for Soccer.

Skateboarding is a different animal and its changing all the time, I see kids in the Street thinking that if they don’t have sponsors they are failures, or thinking that because they can Kickflip 10 stairs they deserve  10 sponsors, the whole idea the “EXTREME” media sells to this kids is exactly what Skateboarding is NOT about. Of course Im nobody to define Skateboarding but I think I have a pretty good idea of what I’ve been doing non stop since like 1985 and is just my humble opinion.  So today is NOT  “Skateboarding Day” but its one day of the year we have one more reason to go out and have FUN doing what we love to do :) No rules, no teams, no losers, no winners, no race, no social boundaries, no bosses, no schedules, no special days…GO SKATE EVERYDAY>>>>>. !!

Today is my Dads Birthday too so Happy Birthday Viejito !!! ;)

JUN 10: The New 92’s.

The New 92’s will be available soon at the Store, If you already got  a pair of 92’s then you already know how comfortable they are, we are going to use the same great Cotton and Spandex to give the new 92’s the same  feeling with an even better fit and more colors to choose from so stay in touch cause you are gonna need one of these ;).

 

MAY 22: New T-Shirts Coming soon…

By Hali Estrada.

A couple new Tshirts will be available at the Shop this week,  Im just finishing the last details and also working on the new upcoming “Vice” PRO-Series. So far This is a very busy month and we are going to be even more busy preparing the Photoshoot for the new “Doll” PRO-Series that I want to release in 3 weeks. Thanks so much to all the People and Family that is helping us with all our projects and also to our customers around the world, you guys are the best, we are planning in releasing more new stuff for you every month ;). We are also setting up a new WHOLESALE section at the store, with this new addition is going to be easier than ever to place a wholesale order, so get ready for more things to come !! ;).

CFL !!.

 

MAY 11: “The Seventh Planet” PRO-Series

By Hali Estrada.

Growing up I was always into UFO’s; Maybe because my Dad owns a lot of books in the matter and reading them made me think about the possibility of life in other Planets.  One day when I was 11 years Old I was at a Book Store just browsing around and I saw a book that caught my attention, It had a picture of an Astronaut and a Pre-Historic Figurine that look like and Astronaut on the Cover; I have never bought a book before in my life  (or even had the intention to buy one instead of  Chocolates)  but I decided to take a look at it while  I was in the Bookstore. I started reading the Book and it began with a Story of a Cat with 2 tails and a Kid who saw it but nobody believed him,  the kid ended up hanging himself and at his funeral everybody saw the Cat with 2 tails jumping around the graves and all the people realized he was telling the truth all the time….. but they needed to see it to believe it. The Author of the book was Erich Von Daniken and the Book was called “The Answer of the Gods” ( La respuesta de los Dioses), After the introduction he started to talk about how Ancient Astronauts visited earth; He traveled all over the world looking for the evidence and he found some very interesting stuff, the story was so fascinating that I bought the book and took it home with me. I couldn’t put down that book and read it like 100 times. After that I was even more into the possibility of life elsewhere and also into the possibility of Ancient Astronauts visiting us millions of years ago.  Many years after my first encounter with his theories I found another Author that caught my attention, his name was Zecharia Sitchin and his Book “The 12th Planet” was a best seller that talks about how the Sumerian civilization and modern humans were created by a race called the Anunnakis from the planet Nibiru, a planet that has an elliptical orbit of 3600 years around our Sun. He based his Theory on the translations he did of the Cuneiform writing found in Sumeria. This Extraterrestials called Earth the “Seventh Planet” because they count the Planets starting from the outside of the Solar System. Nobody has ever prove the existence of this 12th Planet Sumerians called NIBIRU, but the Story Sitchin tells and his conclusions are very interesting.

So, this new Series are about Earth, the “Seventh Planet”, the 3 boards represent the Sky, The Land and the Sea, basically what we are destroying and miss-using in a way that is gonna have very bad consequences sooner or later. I would be a Hipocrite if I started saying that I care 100% about the Trees and the Carbon Monoxide that pollutes the Air, Skateboards are made of FUCKING WOOD, so that whole “Save the Earth” thing doesn’t really work for me, I care about the Earth but no to the fanatic extreme some “Neo Hippies” do, I think we need technology and food and clothing and  many years are going to pass before we, as humans, learn how to take what we need from Earth without polluting and hopefully before  destroying everything. Everything is going to End at some point anyways, thats why theres a Quote from a song of the Great “Hector Lavoe” on the boards that reads “TODO TIENE SU FINAL” which means “Everything has an End”, Lets hope not very soon :). The Boards are 100% Made right here in USA, under the sunny California Sky , so get yours and go Skate before is too late…. You never know when we are going to run out of Trees :).

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